Amazon Set Top Box Competitors: Roku
AMZN has a key advantage over Roku in that it has its own massive media library. Roku is largely reliant on third-party apps to deliver content — including Amazon, which offers an Amazon Instant Video channel on the platform. So unless AMZN yanks that Roku channel (ticking off Amazon customers who are also Roku owners in the process), this would have to be more of a marketing win than an actual victory.
I’d say push the Android (even if it is Amazon’s forked version) to bring developers on board and bury Roku with apps. Developing for the Kindle is different from standard issue Android, but not different enough to make Amazon’s Kindle app selection a wasteland.
The Roku offers game apps, for example, including Angry Birds. But developing for the Roku requires more effort and offers a much smaller potential audience than Amazon’s Kindle. At this moment, Roku offers just 73 games (including 4 versions of the aforementioned Angry Birds).
If AMZN enables its Amazon set top box to run Kindle apps on your TV, it would have a games library that currently numbers over 50,000 titles including top-tier mobile games like Minecraft, Grand Theft Auto and FIFA 14. Plus Angry Birds. The Amazon box would also have a huge selection of other apps, including social networking, productivity and education.