Olympic History – 10 Things the Olympic Games Have Made Popular: Live Video Streaming
The Olympics weren’t the first live event to stream video over the Internet, and companies like Netflix (NFLX) can certainly lay claim to popularizing commercial video streaming. But the Olympics have been the testing ground for live video streaming and providing live, online updates on a massive scale.
Instead of having to be content with reading about medal results in the morning newspaper or watching recaps on the evening news, modern Olympics fans have been able to watch competitions live and access instant updates using their smartphones or from their work computers.
At the 2012 Summer Games, Comcast’s (CMCSA) NBC said its NBCOlympics.com website received more than 744 million page views and streamed 75 million video feeds, the most in Olympic history.
According to Akamai Technologies (AKAM) — the company whose cloud-based streaming services will be used by NBC this year — the 2014 Olympics mark the first Winter Games where every competition for all 98 events will be live-streamed over the Internet.