Google (GOOG) Inbox, the company’s new email app, was introduced on Wednesday.

Google Inbox changes how users interact with their email. It’s created by the same group that made Gmail, but it offers users more flair. The app is designed to make interacting with email more enjoyable and less of a chore.

Features of Google Inbox that stand out include its ability to organize similar emails. This will have the service grouping similar emails together to make it easier for users to find the information they are looking for.

Another feature of Google Inbox is that it highlights important information. This feature works together with the email grouping feature to make it easier to sift through loads of emails. Users can also use the app to set reminders and see real-time status updates for planned events.

Google Inbox invitations started being sent out on Wednesday. Users that receive an invitation can invite their friends to try out the new app. Those wanting to try the app can email “inbox@google.com” to get invites when they become available.

A video highlighting features of Google Inbox can be seen below.