Google Play to Offer Try-Before-You-Buy Program for Apps

No word on when the service will start

By William White, InvestorPlace Writer Oct 15, 2014, 2:52 pm EDT October 15, 2014

Google (GOOG) Play may soon start offering free trials of paid apps.

The Google Play trials would allow users to test out apps before paying for them. Trials and demos for games and apps are already available on PCs, but haven’t had much movement on mobile devices, reports Droid Gamers.

If Google Play implements its trials feature, it would allow users to try apps without having to download a demo version of the app. This would also be beneficial to developers as they wouldn’t have to create a separate app just for a demo, Droid Gamer notes.

The addition of trials to Google Play could help the marketplace sell more apps. It’s estimated that the app marketplace made $1.3 million from apps in 2013. However, Apple’s (AAPL) App Store brought in $10 billion during this time, reports Pocket Gamer.

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