Chili’s Grill & Bar, which is owned by Brinker International, Inc. (NYSE:EAT), is hoping to make its food look better on camera.

Chili’s efforts to make its food look better includes switching out its buns for more visually appealing ones. It has also moved the burger up higher on the bun to make it stand out more. The company hopes this will have users of Twitter Inc (NYSE:TWTR) and Facebook Inc’s (NASDAQ:FB) Instagram posting better pictures, reports Bloomberg.

While not actual changes to its food, Chili’s has made other changes to its food containers to make them look better. This includes serving dipping sauces in stainless-steel cups and french fries in a stainless-steel container. Wyman Roberts, CEO of Brinker International, says that “Food is the second most photographed thing, after yourself,” Bloomberg notes.

According to the Associated Press, Chili’s is spending $750,000 a year to give their burger buns a nice shine. The restaurant is doing this with the help of an egg wash.

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