Disney (DIS) may be looking to switch to demand pricing for its Disney parks.
The switch would make it so that tickets to Disney parks would vary in price depending on how busy the park is. This could help the company spread out its visitors to slower parts of the year. The U.S. parks have seen record attendance in the last three years and the company worries its may have too many people in its parks at times, reports The Wall Street Journal.
The switch to demand pricing would also help the company keep lines for rides down as it would space out visitors. The switch to demand pricing could also likely make it possible for middle-class families to continue to afford vacations to the parks. Visitors on slower days could also see more benefits while those that go on busy days could see some restrictions, WSJ notes.
Demand pricing to attend Disney parks isn’t exactly new to the company. Disneyland Paris already offers annual passes for its slow season, reports Quartz.
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