IPad Pro and iPhone 6c Bring in New Consumers for Apple, Inc. (AAPL)

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Last week, Apple (AAPL) announced that it was launching its new iPad Pro with a massive 12.9-inch screen (relatively speaking, since the next largest iPad screen is 9.7 inches).

IPad Pro and iPhone 6c Bring in New Consumers for Apple, Inc. (AAPL)Whether it’s coincidence or not, the Pro is half an inch larger than the Microsoft (MSFT) Surface Pro 4, which was released last month and has been selling well.

While demand is expected to be solid for the iPad Pro (most analysts are expecting AAPL to sell 2.4 million to 2.6 million units in Q4 of this year and 2.1 million to 2.3 million units in Q1 2016), there have been a couple production issue that are delaying shipment of the units.

First, screenmaker Sharp had a delay in switching production over to the 12.9-inch screens, so its inventory isn’t where it should be. Second, the new Apple Pencil has faced some production challenges as well.

Most analysts aren’t concerned that delays will have a significant effect on sales. And it also looks like AAPL is going to move some of its screen production to Samsung (SSNLF) after the initial runs, which will allow for more flexibility and consistency on the screen production side. The pencil is a new product, so once the initial kinks are worked out, there should be no issues getting them made either.

Wait time for the devices ranges from a couple of days to a few weeks at this point, depending on the model. The base edition (WiFi only and 32 gigabytes of RAM) will deliver in three business days, while the same edition in space grey will extend your wait into 10 to 14 days. Order the top-of-the-line 128GB model and you can expect to wait more than two weeks. The price of this device ranges from $800 to over $1000.

Some initial reviews are critical of the clunky way it runs iOS 9, questioning whether the Pro can find a place in the Apple ecosystem. Only time will tell. But it’s certainly a product that has some relevancy outside the Apple ecosystem as well. Many consumers are looking at the new generation of high-powered tablets as an alternative to laptops.

On the other end of the market it’s just been leaked that Apple hasn’t given up on its “c” lineup, and that the iPhone 6c is already in production.

The 4-inch smartphone will allegedly feature an A8 processor (the 5c had the A6 and the 6s has the A9) and some upgrades to its cameras as well WiFi and Bluetooth connectivity upgrades.

While no official announcement has been made by Apple, the rumors indicate that the iPhone 6c would attract more price-sensitive consumers. It’s one of those rare times when AAPL has chosen to go down market to get customers, but it could be very lucrative.

Also, given the company’s new payment plan, this could be a boon for scores of consumers that have been priced out of the market until now.

Louis Navellier is a renowned growth investor. He is the editor of five investing newsletters: Blue Chip GrowthEmerging GrowthUltimate GrowthFamily Trust and Platinum Growth. His most popular service, Blue Chip Growth, has a track record of beating the market 3:1 over the last 14 years. He uses a combination of quantitative and fundamental analysis to identify market-beating stocks. Mr. Navellier has made his proven formula accessible to investors via his free, online stock rating tool,PortfolioGrader.com. Louis Navellier may hold some of the aforementioned securities in one or more of his newsletters.

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Article printed from InvestorPlace Media, https://investorplace.com/2015/11/apple-aapl-ipad-pro-iphone-6c/.

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