Domino’s Pizza, Inc. (NYSE:DPZ) has added a new option to its pizza ordering service that mimics a similar move by one of its rivals.
You can now order your favorite Domino’s pie via the Facebook Messenger (NASDAQ:FB) app. Using a social media chatbot called Dom, you can order a pizza with nothing more than a word.
You will have to go to the pizza delivery service’s website first to set up an Easy Order account. Online, you choose your favorite pizza, or favorite Domino’s order, and boom–you’re almost there.
You open the Facebook Messenger app for iOS or Android, click on the “People” tab, search for “Dom” — which is under “Bots and businesses” — and you type in the word “PIZZA” to send the order in. Alternately, you can post the pizza emoji to achieve the same result.
The new form of ordering Domino’s is only available in the U.K. and Ireland at the moment. If successful, the move will eventually expand to the U.S. and elsewhere overseas.
The “Easy Order” functionality is also attached to a limited-time release from the company in the form of a physical button inside a mini pizza box. Once you open it, you can press the button to achieve the same effect.
Domino’s is not the only pizza delivery service to launch such a move as Pizza Hut, Inc. — owned by Yum! Brands, Inc. (NYSE:YUM) — has also gone digital with its all-emoji menu. It allows you to order certain pizzas based on the emojis you use.
The Domino’s rival also started testing out robot cashiers back in May, which can interact with consumers and accept payments.
DPZ stock is up 0.1% Friday. FB stock is up 0.1% Friday.
