Wal-Mart’s (NYSE:WMT) eagerness to get its Black Friday holiday sales event started is reaching a new level this year.
The discount retailing behemoth will launch its “post-Thanksgiving Day” super-sales starting at 8 p.m., two hours earlier than last year’s launch. Some of the specials available at 8 p.m. include $10 video games and discounted home appliances.
Customers will also have a Wal-Mart guarantee. People in line between 10 p.m. and 11 p.m. are guaranteed to get discounted purchases of three items, an Apple (NASDAQ:AAPL) iPad 2, a 32-inch Emerson (NYSE:EMR) LCD TV, and an LG Blu-ray player.
After those 10 p.m. to 11 p.m. specials, the stores will return to regular pricing until 5 a.m., when other Black Friday deals will begin.
Wal-Mart isn’t the only big-name retailer looking for a quick start to Black Friday. Sears (NASDAQ:SHLD) is also opening at 8 p.m. on Thanksgiving. Here are some other major retailers that will get started a bit later:
- Kohl’s (NYSE:KSS): Opens at midnight Black Friday
- Macy’s (NYSE:M): Opens at midnight Black Friday
- Best Buy (NYSE:BBY): Opens at midnight Black Friday
