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My Mom Says Buy These 3 Stocks


If I asked you who the best stock picker is right now, what would your answer be?


A lot of people would say Warren Buffett, which makes sense. Carl Icahn would probably be on the list, too. Maybe Peter Lynch. There are some good ones to choose from.

But for me, it’s my mom. She doesn’t spend her time trying to pick stocks, but indirectly, she’s fantastic.

Years and years ago she told me, “You got to go to HomeGoods and buy your stuff there.” HomeGoods is part of TJX Companies Inc (NYSE:TJX), which also includes other well-known stores like TJ Maxx and Marshalls. TJX stock is up 27% in the last year and has more than tripled over the last five years! It’s one of the most impressive retail stories out there right now, and my mother was all over it years ago.

Same with Burlington Stores Inc (NYSE:BURL). I can thank my mom for also turning me onto this store a long time ago, even my other members of my family didn’t want to shop there. BURL stock is up nearly 90% in the past year and has doubled in the last five.

It makes sense that moms would be great stock pickers because they are the taste-makers, and for the most part, they are in charge of household spending.

So, what do moms like right now?

A company called YouGov tracks brand perception, and when you look at brands whose perception among mothers has surged over the past year, only Pinterest has done better than Skechers USA Inc (NYSE:SKX).

Here are the five brands whose perception has surged the most over the past year:

  • Pinterest: +8.1 to a score of 31.7
  • Skechers: +7.3 to a score of 41.4
  • Maytag: +7.0 to a score of 38.1
  • SyFy: +6.9 to a score of 22.2
  • Bisquick: +6.8 to a score of 36.2

How does that translate into stock performance? Pinterest had the biggest brand surge but is not a publicly traded company. So, let’s take a look at Skechers. You don’t have to be a genius to figure this chart out:

20150520 payne
Source: InvestorPlace unless otherwise noted

Over the last three years, SKX has gone from essentially $10 to $100. As moms started to believe in Skechers’ products and buy them for both their kids and themselves, the stock went up nearly 1,000%.

This gets back to something I talk about all of the time: People know so much more about investment opportunities than they give themselves credit for. At the end of the day, you create the market. My mom wouldn’t call herself a great stock picker, but look at what she’s done to help me find great ideas.

I’ve said it before and I’ll say it again: All you have to do is pick your head up and take in the world around you. So, if you want great investment ideas, keep your eyes open to what you like, and you may want to take your mom shopping with you as well.

Curious what Wall Street insider Charles Payne really thinks? Get more behind-the-scenes insights, valuable market research and hands-on guidance including live stock recommendations from Fox Business’s rising star. Charles Payne’s Smart Talk is absolutely FREE for a limited-time only. Sign up today!

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Article printed from InvestorPlace Media, https://investorplace.com/2015/05/3-stocks-my-mom-says-to-buy-skechers-skx-burl-tjx-pinterest/.

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