Walt Disney Co (NYSE:DIS) and Dole Food Company Inc (NYSE:DOLE) are teaming up to release co-branded produce.
In a bid to make American children eat healthier and more organic foods, the two companies decided to team up to launch produce that includes thematic concerns surrounding Disney products, such as Star Wars and Marvel characters.
The produce will include bananas, berries, pineapples and vegetables that will receive nationwide release in Dole grocery and retail stores. About one in six children and adolescents in the U.S. suffer from childhood obesity, and this partnership is looking to curb this figure.
The financial details of the deal were not announced. The deal is meant “to support parents as they encourage their kids to make healthier food choices,” said Josh Silverman, executive vice president of global licensing.
This isn’t the first time that Disney and Dole have partnered up, as Dole is the corporate sponsor of the “Enchanted Tiki Room,” a Disneyland Park attraction that’s been around since 1976. There is also the “Dole Whip,” which is a popular frozen dessert item.
Disney said in 2012 that it would stop sponsoring junk-food ads on TV programs, radio shows and websites for children.
Disney World locations had to shut down recently due to Hurricane Matthew striking in Florida. It was only the fifth time in the park’s history that it had closed–the previous four had all been related to hurricanes and 9/11.
DIS stock is up 0.6% Friday.
