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Apple Inc. (AAPL): Why iPhone’s 10th Birthday Matters Right Now

The first iPhone was unveiled 10 years ago, but AAPL should do more than celebrate the milestone -- it should market it

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That move was prescient. Today, the iPhone accounts for 60% of Apple’s revenue and in its last quarter, with sales down, AAPL still sold over 45 million units. With its stock propelled by massive, high-margin iPhone sales, Apple became the world’s most valuable company — a ranking it traded back and forth with Alphabet Inc (NASDAQ:GOOGL) multiple times over the past year.

Apple Looks to the iPhone 8

You can expect AAPL to continue making a big deal about the iPhone’s 10th anniversary through 2017. The company is coming into the year on a low note. iPhone sales are sliding, and it closed out 2016 with a cloud of negative PR over iPhone 6 battery issues and poor reception of its new MacBook Pro.

CEO Tim Cook even had his compensation cut as AAPL missed performance targets.

The company is looking to an all-new iPhone 8 to boost sales back to record levels. And you can bet it will leverage iPhone nostalgia at every step in an effort to bring back those days of line-ups camped outside Apple stores for days before a new release.

In the year the iPhone turns 10, Apple will be looking forward — but also counting on all of us to take a look back.

As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.

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