Amazon.com, Inc. (NASDAQ:AMZN) and Kohl’s Corporation (NYSE:KSS) are teaming up to launch small stores within Kohl’s locations.
The e-commerce giant is offering a “smart home” experience inside the retailer’s stores in the form of small retail locations that are 1,000 square feet in size. A total of 10 of these stores will be inside Kohl’s locations in the Los Angeles and Chicago areas.
It is unclear where exactly the shops will be, but they mark an expansion of Amazon’s efforts to build brick-and-mortar stops where you can buy its products. The company’s tech products will be featured prominently at these locations.
Gadgets and devices you can buy in the smart home experiences include the Amazon Echo, Echo Dot, Fire TV and Fire tablets. Kohl’s added in a press release that you can schedule an expert from the e-commerce company to come to your home, determine your needs and install smart home products.
“Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices. The locations are slated to open in October.
Kohl’s has recently been working on shrinking some stores by moving into smaller spaces.
Meanwhile, Amazon has been ramping up effor ts to have physical locations where you can buy its products, including 11 bookstores around the country that sell the company’s e-book readers, tablets and smart speakers.
AMZN shares wafted 0.5% higher on the news, while KSS stock soared about 4.9%.
