Samsung has expanded its exploration into the world of self-driving car technology.

The company has already pledged $8 billion into advancing the technology, and now the electronics giant is starting a fund dedicated to the industry. Samsung has pledged $300 million into the space.

The autonomous driving unit will explore a wide range of elements that bring self-driving cars to the forefront, including driving algorithms and systems integration. Samsung CEO Dinesh Paliwal said in a phone interview that the move will include an advanced-driver assistance platform with open source software.

Such a move would allow engineers outside the company to build products off of it. “Our industry is literally screaming, saying, ‘We love Mobileye but we need an open platform,”’ Paliwal said. “Competition is the best thing ever. The auto industry wants us to do it and we think we have the capacity and the fuel power.”

The new unit will be led by John Absmeier, vice president of smart machines for the Samsung Strategy & Innovation Center. His appointment as the project lead was announced Thursday at the Frankfurt motor show.

Samsung’s investments to improve the self-driving space include looking into the technology behind sensors, machine vision, artificial intelligence and security. The first order of business for the fund will be in TTTech, which is a safety-controls developer that is involved in developing autonomous systems.