Chip and Joanna Gaines are teaming up with Target Corporation (NYSE:TGT) to launch an exclusive home goods line.
The married TV personalities have been inspiring designers and those looking to improve the way their home looks in the form of an HGTV show called Fixed Upper. Now, Chip and Joanna Gaines have teamed up with Target, which is introducing 12 new brands.
The brand in question is a new home and lifestyle deal with the Gaines, who made an appearance at Target’s Fall National Meeting in Minnesota to surprise team members, sharing that they would be working together.
The new line will be called ‘Hearth & Hand with Magnolia,” which will include more than 300 items, including tabletops, home decor and giftables. The partnership is more than simply a limited-time offering as the two parties will collaborate together for multiple years, changing things up for every season.
The collection includes modern, classic, industrial and vintage items that give your home a unique feel, and most of these items are under $30.
“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
TGT stock gained 2.6% on the news Wednesday.
