11X Stock Market Accelerator Summit

Eric Fry reveals how an A.I.-based secret could make you up to 11 times RICHER on the same stocks you’re investing in now… without using options, leverage, or anything risky.

Wed, September 27 at 8:00PM ET

Genius Brands (GNUS) Stock Gains 10% on Marvel Licensing Deal


  • Genius Brands (NASDAQ:GNUS) stock is jumping on a licensing deal
  • This includes the name and likeness of Stan Lee
  • The deal allows these to be used in upcoming Marvel movie and TV projects
A photo of Stan Lee laughing representing GNUS stock.

Source: betto rodrigues / Shutterstock.com

Genius Brands (NASDAQ:GNUS) stock is heading higher on Wednesday following news of a licensing deal with Disney (NYSE:DIS).

The deal between the two companies is for the likeness of Stan Lee. Lee was one of the creators of many of the biggest heroes that appear in Marvel Comics. With Disney owning Marvel and the success of its ongoing Marvel Cinematic Universe, this deal opens up new opportunities for it.

That includes a licensing agreement with Marvel Studios for the name and likeness of Stan Lee. This will allow the film studio to use Lee in its upcoming movies and TV shows. Cameos of Lee are commonplace in Marvel movies and this deal allows that to continue despite the creator’s death in 2017.

In addition to that, Genius Brands also has a deal with Disney that allows for the use of Stan Lee’s likeness at its theme parks and experiences around the world. Both parts of this agreement include Lee’s “name, voice, likeness and signature,” as well as existing archive footage and audio of the creator.

Genius Brands doesn’t reveal how much the price of the licensing deal was. However, it does note that it will last for 20 years. That gives Disney and Marvel a wide range of time to insert the late creator into their new works.

News of the Stan Lee deal has GNUS stock seeing heavy trading today. As of this writing, more than 63 million shares have changed hands. That’s quite the jump over its daily average trading volume of roughly 3.1 million shares.

GNUS stock is up 10.6% as of Wednesday afternoon.

Investors on the lookout for more stock market news will want to stick around!

We’ve got all the hottest stock news traders need to know about for Wednesday! Among that is what’s happening with shares of Digital World Acquisition (NASDAQ:DWAC), Upstart (NASDAQ:UPST) and SoFi (NASDAQ:SOFI) stock. You can find all of that info at the following links!

More Wednesday Stock Market News

On the date of publication, William White did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

With only the rarest exceptions, InvestorPlace does not publish commentary about companies that have a market cap of less than $100 million or trade less than 100,000 shares each day. That’s because these “penny stocks” are frequently the playground for scam artists and market manipulators. If we ever do publish commentary on a low-volume stock that may be affected by our commentary, we demand that InvestorPlace.com’s writers disclose this fact and warn readers of the risks. 

Read More:Penny Stocks — How to Profit Without Getting Scammed

Article printed from InvestorPlace Media, https://investorplace.com/2022/05/genius-brands-gnus-stock-gains-10-on-marvel-licensing-deal/.

©2023 InvestorPlace Media, LLC