Starbucks (NASDAQ:SBUX) is celebrating the opening of its first store in Italy.
Source: Shutterstock
Here are a few things to know about the new Starbucks location.
- The new Starbucks is situated in Milan.
- The company’s first store in Italy is inside what used to be a post office.
- This has it near the center of the city and only a few block away from locations such as Duomo di MilanoGalleria Vittorio Emanuele II and Teatro alla Scala.
- This also isn’t a normal Starbucks location, but is actually one of its new Roastery stores.
- These are high-end locations that the chain operates in large cities.
- Currently, there are only three Roastery locations in the the world, including this new one in Italy.
- The other two are located in the company’s home town of Seattle, Wash., as well as Shanghai.
- This grand opening bring Starbucks back to its beginnings with it finally opening a store in the city that inspired founder Howard Schultz.
- Schultz first visited Milan back in 2983 and was caught up in the espresso culture of the city.
- He sought to bring this type of feeling back with him to America.
- To do this, he transformed his four Starbucks stores, which only sold coffee grounds for home use, into the coffee chain that it is today.
- As such, the new store in Milan was designed to celebrate Italian coffee culture.
- The Roastery in Milan achieves this by offering customers locally roasted coffee that comes from 30 different countries.
You can follow this link to learn more about the Starbucks in Milan.
As of this writing, William White did not hold a position in any of the aforementioned securities.
