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7 Things Future Generations Won’t Do

And what it could mean for lots of companies

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#2. Read Things on Paper

Weeklys Can Offer a Better Way to Play the NewsAnd that trend (sadly) doesn’t end in the classroom. E-books are booming, and traditional books are … well … just think about Border’s (a store future generations will have never heard of).

Barnes & Noble (NYSE:BKS) is only scraping along, thanks to its foray into digital. But competition is stiff in the tablet world: Apple (NASDAQ:AAPL) has the iPad, Amazon (NASDAQ:AMZN) has the Kindle, and neither has the rest of its marbles riding on the hope that people will keep buying real, actual, bound books.

Newspapers, too, are suffering a slow and steady death. No one needs to unfold a paper from The Washington Post (NYSE:WPO) or Gannett (NYSE:GCI) when there’s an app for that — and a free app, mind you. Even magazines can be flipped through in full-color electronically.

And it won’t just be future generations riding the move away from print publications — everyone from my elementary-aged cousin to my grandma has already jumped on board. The fact that I love owning actual books and even have a public library card already makes me an outlier.

But I’ve come to accept that a day will come when everything is electronic — even our libraries — and books will be framed artifacts on display like my dad’s once-cool, once-used records.

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