#3. Log Onto Facebook
When I was growing up, online social interactions took place through AOL’s (NYSE:AOL) Instant Messenger and then MySpace. Soon enough, both fads were ousted — and in some ways combined — for Zuck’s creation.
And while Facebook (NASDAQ:FB) is indeed a dominant form of social media now, it will one day be forgotten just as its predecessors were.
In fact, it’s already losing some of its “cool.” When the site debuted, users had to have a college e-mail address (@xxx.edu) in order to join — making Facebook exclusive and hip.
Now, it’s not only open to everyone, but is becoming increasingly popular with middle-aged Americans. Sure, the largest user group is between the ages of 18 and 25, but that’s less than a 30% chunk. Lump together all users that are at least 35 and you have the majority of the Facebook population.
For younger generations, having friend requests pouring in from moms, dad, grandmas and distant cousins isn’t quite as appealing as a poke from the cute boy that sits by you in class. No, kids want something more private — something the old fogies haven’t quite figured out.
And when a newer social media trend can provide just that, you can be sure younger users will make the switch.