Last summer, Columbia Pictures, a division of Sony (NYSE:SNE), released The Smurfs — a remake that was blue in more way than one.
The film was an odd combination of CG cartoon characters and live action, but apparently still was appealing enough to kids who didn’t know what the film was ruining.
Yes, the movie blunted unimpressed critics by breaking $30 million during its opening weekend — about $7 million more than was expected. In total, it made $563 million worldwide, in part thanks to the inflated ticket prices that came with seeing these little guys in 3D.
As a reward, we will be blessed with The Smurfs 2 in 2013. Mark your calendars, then go do something else that day.