More recreational marijuana use will lead to more recreational munchies. So surely the brass at Yum Brands (NYSE:YUM) — owner of Taco Bell and Pizza Hut — are wringing their hands in glee.
Taco Bell’s menu already targets college kids and others with late-night cravings but light wallets, and the Doritos Locos Taco — marrying the fabled snack chip with its dirt-cheap tacos — could be the ultimate draw for newly unchained smokers.
Pizza Hut wins out, too, but really, so do pizza joints as a whole. (After all, they deliver.) Expect Domino’s Pizza (NYSE:DPZ) leadership to be cheering a little today. And you know Peyton Manning is smiling — he invested in 21 Papa John’s (NASDAQ:PZZA) franchises in the Denver area shortly before the marijuana amendment was passed.