Cost: ~$22.50 per share
My colleague shops at Francesca‘s (NASDAQ:FRAN), as do many of her friends, and she’s already on its trail, having written about the company on several occasions during the year. And some investors have done very well by following the adage, “Buy what you know.”
At less than $23 per share, my colleague cannot only afford this potentially “growthy” stock, but she gets to contribute to the top line whenever she shops there. Meanwhile, the bottom line already looks pretty good, with earnings ahead of estimates in three of the past four quarters. Wall Street has taken notice, driving FRAN shares up 40% year-to-date.
Despite some recent concerns over changes in the company management, this could be one of those stocks you see as both a serious an investment and … well, just fun to own.
After all, keeping tabs on the merchandise is part of the due diligence.
Marc Bastow is an Assistant Editor at InvestorPlace.com. As of this writing he is long AAPL, MSFT, and VZ.