Forget having to go to a library to look things up; the search engine changed all that. Just type in your question — “Why do chefs wear funny hats?” — and voila, you get not just one answer, but a whole page of them.
While Microsoft (MSFT) and Yahoo (YHOO) have search engines, too, the one that describes the mega-trend of instant information the best has to be Google (GOOG). Its name has even become a verb for searching online. Don’t know something? Just Google it!
It’s no wonder a few of Google’s mottos flesh with the instant gratification idea. “Fast is better than slow” and “You don’t need to be at your desk to need an answer” are two items on the company’s list of “10 things” they know to be true and focus on.
And it’s no wonder that Google’s stock has been soaring, tripling in the past four years and recently breaking the $900 mark with 27% YTD gains.