5 Stocks Serving Our ‘Need-It-Now’ Society

These companies indulge our desire for instant gratification

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Green Mountain Coffee Roasters

GreenMountainCoffeeRoastersLogo 5 Stocks Serving Our 'Need It Now' SocietyRemember the days where you had to wait in line at Starbucks (SBUX) or Dunkin Donuts (DNKN), or even (God forbid) actually brew a whole pot of coffee with filters and all that nonsense?

Me neither.

Nowadays, making a fresh cup of coffee simply requires the quick push of a button, thanks to Green Mountain Coffee Roasters’ (GMCR) Keurig technology. The machine’s “K-cups” allow you to brew a single serving of your favorite coffee, tea or hot chocolate in less than a minute.

In fact, the technology — which Green Mountain acquired through a buyout — changed the coffee game so much that it tripled GMCR’s stock price in early 2011. Granted, that momentum soon came crashing to an end amid growing competition like Starbucks’ Verismo and others, but Green Mountain has steadied itself since then, and it has nearly doubled so far in 2013.


Article printed from InvestorPlace Media, http://investorplace.com/2013/05/5-stocks-serving-our-need-it-now-society/.

©2014 InvestorPlace Media, LLC

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