3. Abercrombie & Fitch CEO Michael Jefferies
If you thought what Lululemon founder Chip Wilson said was bad, you ain’t heard nothin’ yet. Abercrombie & Fitch (ANF) CEO Michael Jefferies really raised some eyebrows by publicly saying:
“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong.”
Granted, the words were spoken in 2006 and only began to circulate in earnest this year. Still, Michael Jefferies has a history of making similar observations, and that makes it difficult to overlook any questionable thing that comes out of the Abercrombie & Fitch CEO’s mouth.
Consumers are finally starting to struggle with his ability to be a jerk — and likely the fact that cool kids don’t want to shop at Abercrombie anyways. They have been steering clear of the shops, and ANF stock is down around 30% in 2013.