McDonald’s (MCD) CEO Don Thompson
Started as CEO: July 1, 2012
Total Return of MCD: +14%
Total Return of S&P 500: +34%
When Don Thompson took over the leadership of the world’s largest hamburger chain, he faced the unenviable task of following the popular and well-liked Jim Skinner. Things have gone wrong for MCD stock ever since then.
Under Thompson’s leadership, McDonald’s U.S. business has come screeching to a halt as rivals such as Wendy’s (WEN) and Burger King (BKW) gained market share. Indeed, many new menu offerings that McDonald’s has introduced under Thompson’s leadership, such as Mighty Wings, have flopped. McDonald’s menu is so bloated that service is suffering and franchisees, who have seen their fees skyrocket, are livid. U.S. same-store sales have plunged for the past three months, though the company’s overseas business is showing some signs of improvement.
McDonald’s has blamed everything from macroeconomic conditions to the weather to the man in the moon for its problems. But these excuses are starting to wear thin. Unless Thompson can show meaningful progress in improving its U.S. operations and put a jolt into an underperforming MCD stock, his tenure at McDonald’s will be over soon.