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Amazon Set Top Box Aims to Disrupt the Living Room

AMZN would face serious competition from Apple TV and others

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In case you haven’t been paying attention, there has been a heck of a lot activity centered around your living room lately.

amazon-set-top-boxThe next generation Apple (AAPL) TV streaming box is overdue, Google (GOOG) has opened its Chromecast to app developers, Roku is considering an IPO, the Microsoft (MSFT) Xbox One and Sony (SNE) Playstation 4 are fighting for next-gen video game console superiority, TV manufacturers are trying to push costly new 4K Ultra HD TVs, and Netflix (NFLX) has agreed to pay Comcast (CMCSA) — who wants to merge with Time Warner Cable (TWC) — for faster streaming in a developing net neutrality skirmish.

Whew! To make things even more interesting, the rumor mill is once again convinced that Jeff Bezos is prepping to launch an Amazon (AMZN) set top box, hoping to take over your TV.

Needless to say, the battle for the living room is fierce right now. Here are five of the toughest competitors any Amazon set top box will face — and the weapons Amazon could use against each.

Article printed from InvestorPlace Media,

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