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3 CEOs Who Could Run the NFL (for Less)

These CEOs could run the NFL better than Goodell, and without his pricetag

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Sara Mathew, Dun & Bradstreet (DNB)

NFL-dnbThe CEO of Dun & Bradstreet (DNB) is set to retire in May 2014, five-and-a-half years after being promoted from president to the top job.

Although DNB’s annual revenue of $1.7 billion is considerably lower than both the NFL and the two companies mentioned previously, Mathew’s naming by Chief Executive magazine as the “Top S&P 500 Wealth Creator” in 2013, caught my attention.

Not only is she a woman who I think could help grow the NFL’s popularity with women; she’s only 58 years old, just three years older than Goodell. She might not be a lawyer, which seems to be the leading prerequisite for running a major sports league, but she knows how to get the most out of her business.

While DNB stock hasn’t done a whole lot since taking the top job, it’s important to consider that the business has faced some serious headwinds in those five-plus years.

In 2012, Mathew was paid $5.4 million in total compensation. She’d still be a bargain at twice the price.

Bottom Line

The three CEOs I’ve selected collectively were paid $21.3 million in 2012 — less than half Roger Goodell’s total take-home pay. Any one of them could run the NFL just fine — and for much less. So, the next time you find yourself complaining about ticket prices, just remember that someone has to pay the grand poobah’s salary, and it will never be the owners.

Maybe the NFL should start looking at Wall Street for replacements.

As of this writing, Will Ashworth did not own a position in any of the aforementioned securities.

Article printed from InvestorPlace Media,

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