The deal between Hasbro and Shapeways will have four artists creating various models and toys of My Little Pony characters that will be printed with a 3D printer. The artists have a large amount of creative freedom with the project and are even able to set prices for their work, reports The New York Times.
Hasbro’s only restrictions to the artist is that they must get all of their designs approved by the company. This is to prevent the creators from making any type of work that could be seen as obscene, violent, or hateful, NYT notes.
Hasbro posted net revenues of $829.3 million during the second quarter of 2014. This is an 8% increase when compared to the company’s net revenues from the same time in 2013. It also refinanced $425 million in debt and repurchased 2.5 million shares of common stock.
HAS shares were down 3% as of Monday evening.