AAPL vs. AMZN: Living Room
When AAPL first released the Apple TV set-top streamer box in 2007, the company repeatedly referred to the living room as a “hobby.”
By the time it launched the third-generation Apple TV in 2012, that hobby had become a real business: CEO Tim Cook admitted during AAPL’s annual shareholder’s meeting earlier this year that the Apple TV business was now worth a billion dollars per year.
There have been repeated hints that the next Apple TV will incorporate casual gaming, taking advantage of the huge number of inexpensive games available through APPL’s App Store.
But while we’re still waiting for that fourth generation Apple TV, pretty much everything it’s been rumored to offer — from video gaming to voice navigation — is now available in Amazon’s Fire TV.
With interest in the living room heating up, AMZN wasted no time in muscling into AAPL’s turf with a new Fire TV set-top streamer, priced at the same $99 as the Apple TV.