The New York Giants’ win against the New England Patriots in Super Bowl XLVI was logged in dramatic fashion, second maybe only to Titans-Rams in 2000. Also dramatic? The commercials, a greater number of which (think Anheuser-Busch (NYSE:BUD) and Chrysler) strayed away from the traditional hit-‘em-with-humor formula and instead hoped to tug at the heartstrings.
But Super Bowl XLVI still had a decent number of comedic bits, led by a couple of the usual suspects: automakers and food companies.
Here’s a look at five of the funniest ads from Super Bowl XLVI:
No. 5: Audi
While the concept was fantastic on its own, it would’ve been 10 times better had it decimated the cast of “Twilight.” Still, Volkswagen (PINK:VLKAY) luxury brand Audi gets a tip of the cap for comically tapping vampires’ run of popularity in this bit. My only criticism: A full commercial to tout a car’s headlights?
No. 4: Chevy
There’s “Ford (NYSE:F) Tough,” and then there’s apparently apocalypse tough. General Motors’ (NYSE:GM) Chevy Silverado is the latter. This combined several end-of-times facets, such as Twinkies and raining frogs, but the biggest nod here goes to the fantastic drop line, “Dave drove a Ford,” followed by a serene bow of the head.
No. 3: M&M’s
Usually, M&M’s Red makes the commercial. This was no exception. Ms. Brown sets the scene, and Red (with help from LMFAO) takes it away, yelling “So it’s THAT kind of party” before pulling off a stunt that I’m sure had the FCC quivering.
No. 2: Doritos
Doritos — a headliner of PepsiCo’s (NYSE:PEP) Frito-Lay division — traditionally is good for a commercial laugh, and this year was no exception. Even with slightly dark overtones (one imagines PETA was mulling a call over a fictionally dead cat), Doritos landed another hit with snack bribery.
No. 1: Dannon Oikos
Anyone else amazed that John Stamos still looks this good at almost 50 years old? And thanks to a little slapstick, “Uncle Jesse” still has some comedic worth, too. Stamos’ bit for Dannon Oikos Greek yogurt — a product of French food company Danone (PINK:DANOY) — took a turn for the hilarious after a romantic tease led to a well-timed headbutt.
— Kyle Woodley, InvestorPlace.com Assistant Editor