A new study has determined the top 100 brands of 2012.

Conducted by Interbrand, the global consulting firm owned by Omnicom Group (NYSE:OMC), the study assigns value to worldwide brands based on their financial performance and other factors. Some of the highlights:

The Top 10

1. Coca-Cola (NYSE:KO)
2. Apple (NASDAQ:AAPL)
3. IBM (NYSE:IBM)
4. Google (NASDAQ:GOOG)
5. Microsoft (NASDAQ:MSFT)
6. General Electric (NYSE:GE)
7. McDonald’s (NYSE:MCD)
8. Intel (NASDAQ:INTC)
9. Samsung
10. Toyota (NYSE:TM)

Winners

• Apple – Fastest grower climbs to No. 2
  
• Samsung – 19.1% Smartphone market share makes them No. 9
• Amazon (NASDAQ:AMZN) Kindle and Kindle Fire make the retailer a legit threat to the iPad
• Nissan (PINK:NSANY) – Grew market share in the face of natural disasters
• Oracle (NASDAQ:ORCL) – Strategic acquisitions and innovations make them No. 18

Losers

• BlackBerry — via Research In Motion (NASDAQ:RIMM) – Almost dropped off the list
• Barclays (NYSE:BCS) – Bank brands took a hit and Barclays dropped off the top 100
• UBS (NYSE:UBS) – Ditto
• Nivea – Weak sales dropped the make up firm off the list
  
• Armani – The luxury clothier found itself losing ground
  

The full list can be seen at Interbrand’s website.

Just a matter of the right brand:

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