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Pizza Hut’s Stand-Alone WingStreet Test Fails

The small chicken menu location was launched in the fall


1000px-Pizza_Hut_logoYum! Brands (YUM) Pizza Hut foray into a separate chicken wings business didn’t quite work out.

The company says that single WingStreet location that it launched late last year in Denton, Texas, was closed in March. The company, which has 3,600 WingStreet units in its existing Pizza Hut locations, opened the standalone WingStreet in a strip mall, offering a short menu of chicken sandwiches, strips and — of course — wings, Restaurant News notes.

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The standalone unit had seating for 34 diners. Despite its rapid closure, Pizza Hut executives said the company remained committed to the idea of standalone WingStreet restaurants and had learned a great deal from the Denton experiment.

Earlier this year, Pizza Hut debuted “Big Pizza Sliders,” 3.5-inch pizzas with various toppings.

Shares of Yum! Brands fell modestly in Thursday morning trading.

Article printed from InvestorPlace Media,

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