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A move away from smoking: Lorillard and Vapor

Euromonitor forecasts retail sales in 2013 for e-cigarettes worldwide will be $2.5 billion, top $10 billion by 2017, and exceed their tobacco counterparts by 2047. The market is sparked not only by current smokers looking to quit or become healthier but by the younger generation eager to experiment.

That said, demand for the products is certainly headed north for the long haul.

Lorillard  (LO) became the first big tobacco company to enter the e-cig universe and has recently acquired SKYCIG, a premium brand in the UK. With a 49% market share and a global presence, it is perfectly positioned to ride the trend higher. LO also kicks in a 4.2% dividend.

Should you be interested in the only pure e-cig play, take a look at Vapor (VPCO). The company began selling its products in mall kiosks but has since become a $58.5 million publicly traded company. Vapor Corp. has reached a 10% market penetration with products at 60,000 locations nationwide.

Article printed from InvestorPlace Media,

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