Coca-Cola (KO) is looking to make amends with fans of Vitaminwater by removing stevia from the drink.
The company had replaced Vitaminwater’s original formula with the sweetener in an attempt to make the product healthier. However, recipe change was met with backlash from fans of the original formula because the new formula allegedly had a strange taste.
Coca-Cola’s is reverting to its original formula for Vitaminwater which consists of a blend of sugar and crystalline fructose. The healthier version of the drink had a mix of sugar and stevia-based sweeteners/
KO stock is up about 0.35% Monday afternoon.
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