Hostess, which is owned by Apollo Global Management LLC (NYSE:APO), has officially launched Deep Fried Twinkies as its first frozen treat.
Fans of the staple fair food can pick up a pack of seven Deep Fried Twinkies at Wal-Mart Stores, Inc. (NYSE:WMT) locations across the United States. The product costs $4.76 and is available in both vanilla and chocolate variants.
Walmart said that it will have Deep Fried Twinkies available at more than 4,000 of its stores by Aug. 16. The retail chain has an exclusive market on the frozen treat for the first three months it’s available.
Walmart worked directly with Hostess to develop the Deep Fried Twinkies now found in the frozen section. Walmart buyer John Pearson said the company was interested in the frozen treats to help fill out its dessert offerings. He noted that it took several tests before the the new product was ready to be sold on store shelves.
While Deep Fried Twinkies are sure to satisfy the indulgent individuals among us, they won’t likely draw in customers concerned about healthy eating. The new product from Hostess contains 9 grams of fat and 220 calories per Twinkie. This is roughly double the amount of fat that non-deep fried versions contain.
“We are trying to cut down on foods that are higher in sugar content,” Darren Seifer, one of NPD Group Inc’s food industry analysts, told the Associated Press. “But there is still room for indulgence.”
Ellen Copaken, Hostess vice president of marketing, said that the company decided to start selling Deep Fried Twinkies in stores after seeing how popular the item was at fairs and in restaurants, USA Today notes.
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