What about a jogging wristband that doubles as a wallet so you don’t need to stuff your credit cards into your performance pants?
A really compelling fitness watch would have on-board wireless payment built in, giving you the flexibility to grab a bottle of water on the go without slowing down. One day it might even carry an electronic “key” so you never lock yourself out of your car or home.
Bottomline on FIT Stock
Maybe FIT is pursuing all of these angles and more, but as the technology upgrade cycle tightens, innovation can’t slow down — it’s got to speed up, and the winners will get ahead of the action.
When I see signs that Fitbit is truly getting ahead of competitors who know how to build and market life-changing innovation, FIT stock might be worth investing in then. But as long as FIT continues on the path it’s on now, I’m not stepping anywhere near it.
Hilary Kramer is the editor of GameChangers, Breakout Stocks, High Octane Trader, Absolute Capital Return and Value Authority. She is an accomplished investment specialist and market strategist with more than 25 years of experience in portfolio management, equity research, trading, and risk management. She has extensive expertise in global financial management, asset allocation, investment banking and private equity ventures, and is regularly sought after to provide her analysis on Bloomberg, CNBC, Fox Business Network and other media.