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Why Apple Stock Remains a Buy Despite Reaching a New High

AAPL stock still has too much long-term potential to be ignored

By , Zacks Investment Research

Is Apple Stock a Buy Right Now?

Apple (NASDAQ:AAPL) shares jumped Wednesday to touch yet another new high. Aside from buzz surrounding its new iPhones and its updated Apple Watch, AAPL stock looks like a buy even as its stock price continues to climb.

AAPL Stock: Overview & Recent News

Apple has bet that consumers want larger phones, geared toward entertainment and media, and that they will be willing to pay as much as $1,449 for these devices. Yet Apple knows it must stand out in different ways.

CEO Tim Cook recently tried to distinguish AAPL from some of its tech giant counterparts. Without naming them, Cook took a shot at the likes of Facebook (NASDAQ:FB) and Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) for their handling of user data. “The narrative that some companies will try to get you to believe is: ‘I’ve got to take all of your data to make my service better.’ Well, don’t believe them,” Cook told Vice News Tuesday.

Cook went on to say that AAPL “collect[s] as little data as possible” and said he views privacy as “one of the most important issues of the 21st century.” Plus, as Google, Facebook and Amazon (NASDAQ:AMZN) face increased scrutiny, Apple’s chief executive noted that “some level of government regulation is important” to help make sure tech companies create products that are “great for society.”

Apple’s CEO did not mention any of these companies by name, nor does it seem like he wishes anything bad on his peers. But clearly Apple is making the case that it stands out as pro-privacy with the issue likely to gain steam. Wednesday also marks the first day that Apple officially requires every entity that utilizes its App Store to have a privacy policy.

Looking Ahead for Apple Stock

Apple’s privacy push might seem trivial, but it could help prevent the tech powerhouse from facing massive government scrutiny or intervention, and help AAPL stock in the longer-term. Along with its privacy focus, Apple has expanded beyond the device that helped it become the first publicly listed U.S. company to reach $1 trillion in market value.

The iPhone will remain AAPL’s single largest money maker for the foreseeable future, but the company’s Services unit, made up of AppleCare, Apple Pay and Apple Music, has grown. Last quarter this key division’s revenues jumped 31% to $9.548 billion. Apple Pay competes against Square (NYSE:SQ) and PayPal (NASDAQ:PYPL), while Apple Music has quickly become a legitimate Spotify (NYSE:SPOT) rival — especially in the U.S.

Investors in Apple stock should be pleased as the fintech industry and the streaming music market look poised to expand. Plus, Apple’s less-talked-about “Other Products” unit, which features AirPods, Apple TV, Apple Watch, Beats products and HomePod, also climbed 37% to reach $3.74 billion. And Apple’s plan to enter the streaming TV market could prove to be a game-changer for the company as its service could easily thrive alongside Netflix (NASDAQ:NFLX), Amazon, Hulu and Disney (NYSE:DIS).

AAPL stock vs others


The AAPL stock price popped roughly 2% Wednesday, touching a new all-time high of $233.47 per share. The move extends AAPL’s impressive run since the start of the year that has seen it crush the S&P 500 and remain one of the Dow Jones Industrial Average’s top performers along with Nike (NYSE:NKE) and Microsoft (NASDAQ:MSFT).


Moving on, our current Zacks Consensus Estimate is calling for Apple’s fiscal fourth-quarter revenues to jump nearly 17% to hit $61.40 billion. At the other end of the income statement, Apple is expected to see its adjusted Q4 earnings surge by roughly 33.8% to hit $2.77 per share. Meanwhile, Apple’s full-year earnings-per-share figure is projected to climb by 27.7%.

Bottom Line on AAPL

Apple stock has earned three earnings estimate revisions for Q4 over the last 30 days, with 100% agreement to the upside. During this same stretch, the company has also received three upward revisions for its full-year and six for fiscal 2019, against zero downward changes.

This strong earnings revision trend helps AAPL stock earn a Zacks Rank #2 (Buy). The company also boasts an “A” grade for Momentum and a “B” for Growth in our Style Scores system. Therefore, AAPL stock might be worth buying, even at its new highs because it looks poised to grow and expand into booming industries.

Apple is scheduled to release its Q4 earnings results on Thursday, Nov. 1.

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The Walt Disney Company (DIS): Free Stock Analysis Report

Netflix, Inc. (NFLX): Free Stock Analysis Report

Amazon.com, Inc. (AMZN): Free Stock Analysis Report

Facebook, Inc. (FB): Free Stock Analysis Report

Alphabet Inc. (GOOGL): Free Stock Analysis Report

PayPal Holdings, Inc. (PYPL): Free Stock Analysis Report

Square, Inc. (SQ): Free Stock Analysis Report

Apple Inc. (AAPL): Free Stock Analysis Report

Microsoft Corporation (MSFT): Free Stock Analysis Report

NIKE, Inc. (NKE): Free Stock Analysis Report

Spotify Technology SA (SPOT): Free Stock Analysis Report

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Article printed from InvestorPlace Media, https://investorplace.com/2018/10/why-apple-stock-remains-a-buy-despite-reaching-a-new-high/.

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