If You’re a Rivian Fan, Consider Buying Ford Instead

  • Rivian (RIVN) recently got another analyst to cover RIVN stock.
  • The analyst has set a price target below its current share price.
  • Investors might want to buy Ford (F) instead.
Rivian (RIVN) car manufacturing plant. Rivian develops vehicles, products and services related to sustainable transportation.

Source: James Yarbrough / Shutterstock.com

On April 11, Exane BNP Paribas initiated coverage of Rivian Automotive (NASDAQ:RIVN) with an “underperform” rating. As for RIVN stock, it has a target price of $35, more than 6% below where it’s currently trading. 

Barron’s contributor Al Root reported the analyst had good and bad things to say about the electric truck and SUV manufacturer. He believes Rivian is the real deal, but the company’s 20% price increase in early March suggests its products are unprofitable.

Despite relenting, the company’s shares fell on the news. They’ve since stabilized. However, if you’re considering buying RIVN stock, you might want to opt for Ford (NYSE:F) instead. Here’s why.

RIVN Rivian Automotive $37.44

Buying Ford Gives You RIVN Stock

If you’ve got your heart set on buying Rivian stock, it’s important to remember that Ford owns 11.4% of the electric vehicle (EV) startup. At Rivian’s current share price, that’s worth $3.8 billion based on 101.95 million shares. When Ford reported its Q4 2021 results in February, the share price at the end of the year was almost three times higher than today.  

For all of 2021, Ford had a mark-to-market gain of $9.1 billion on its Rivian shares. Unless the share price increases in the months ahead, it will finish 2022 with a mark-to-market loss. 

If Ford and Rivian didn’t call off their plans in November to co-develop an EV together, I’d be a lot more comfortable suggesting Big Blue will hang on to its stake. The company invested $500 million in 2019, so it’s seen significant gains despite the 60% decline year-to-date (YTD). 

“As Ford has scaled its own EV strategy and demand for Rivian vehicles has grown, we’ve mutually decided to focus on our own projects and deliveries. Our relationship with Ford is an important part of our journey, and Ford remains an investor and ally on our shared path to an electrified future,” CNBC reported the company said in an emailed statement.

My guess is Ford will take some of its chips off the table in the next couple of quarters, hanging on to about 6% to keep its options open.      

The F-150 EV Lightning Versus Rivian’s R1T

The official launch of the Ford-150 Lightning is on April 26. That is the day CEO Bill Farley takes a victory lap for delivering on the company’s 2019 promise to build an electric version of the iconic vehicle. 

At a starting price under $40,000, America’s favorite pickup truck will become even more popular. It’s sold out for 2022 with more than 200,000 reservations. However, with Ford only making 150,000 per year, if you’re not on the list, don’t expect a vehicle delivery until 2023 or 2024.

Rivian brings to the competition its R1T pickup truck. While it’s interesting to look at, the electric version of the F-150 has a range of up to 320 miles, six miles more than the R1T. Furthermore, the R1T comes with a starting price of almost $80,000, twice the starting price for the F-150.

Another big negative against Rivian stock is the big about-face it was forced to make in early March when it tried to raise prices on its vehicles. The company was prepared to raise prices across the board until its reservation holders starting canceling their preorders due to the $12,000 increase.

Due to the backlash, Rivian reversed its decision. Anyone who preordered and canceled was able to get back on the list without paying the extra amount. However, the move tarnished the company’s reputation for transparency and trust. That, ultimately, could reduce the 55,400 preorder backlog as it ratchets up production.

In the end, Ford has four times the reservations Rivian has. That doesn’t bode well for its future competition with Big Blue.

Buy Ford and RIVN Stock if It Sells

Compared to Rivian’s 63% decline in 2022, Ford’s 26% drop doesn’t seem nearly as bad. It could be worse. Detroit rival General Motors (NYSE:GM) is down 31% YTD.

The simple reality is Rivian is still valued at $36.6 billion because it’s a pure-play EV maker. Ford can’t match that kind of appeal. But with recession shock setting in, owning F stock, which is expected to generate as much as $6.5 billion in free cash flow in 2022, is more appealing. The discrete play is to buy Ford and benefit indirectly from any gains RIVN stock can make over the year.

In addition to the electric version of the F-150, Ford has also stopped taking orders for the Mustang Mach E. That’s a problem every CEO wants. However, once the kinks in the supply chain get worked out, Ford will become a free cash flow gusher.

On the date of publication, Will Ashworth did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Will Ashworth has written about investments full-time since 2008. Publications where he’s appeared include InvestorPlace, The Motley Fool Canada, Investopedia, Kiplinger, and several others in both the U.S. and Canada. He particularly enjoys creating model portfolios that stand the test of time. He lives in Halifax, Nova Scotia.


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