SBUX Stock Alert: The $1 Billion Reason Starbucks Stock Is Moving Higher Today


Starbucks (NASDAQ:SBUX) stock is rising higher on Wednesday after the company revealed plans for a $1 billion investment.

the Starbucks (SBUX) logo on a sign outside of a coffee shop
Source: Grand Warszawski /

Starbucks is looking to invest back into its employees and stores with this money. It will use this to increase the pay of employees, offer additional training, as well as upgrade stores. This comes as the call for unionization spreads across the chain’s stores.

So what does this mean for SBUX employees? The company intends to increase its minimum wage to $15 an hour in August. It will also be increasing the pay of its store managers, assistant store managers and shift managers that have been around prior to May 27, reports Yahoo Finance.

Starbucks CEO Howard Schultz said the following about the company’s plans.

“Ordinarily, we would have anticipated and invested ahead of the shifts we’re seeing, but COVID disruptions interfered with our ability to make the required investments in store design, operations, infrastructure, and technology. Going forward, we will be making investments in our partners in business to literally catch up on investments we have not made. And make further investments to position the company ahead of the coming growth curve.”

Starbucks also reported solid earnings with adjusted earnings per share of 59 cents on revenue of $7.64 billion. For comparison, Wall Street was expecting adjusted EPS of 60 cents on revenue of $7.6 billion.

SBUX stock is up 8.5% as of Wednesday morning but is down 30.9% since the start of the year.

Investors searching for more stock market news are in the right place!

We’ve got all the hottest stock news that traders need to know about for Wednesday! Among that is this morning’s biggest pre-market stock movers, as well as the latest news on Blue Water Vaccines (NASDAQ:BWV) and Matterport (NASDAQ:MTTR). You can catch up on all of this news at the following links!

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On the date of publication, William White did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the Publishing Guidelines.

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