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McDonald’s Corporation (NYSE:MCD) changed the trajectory of its stock chart when it introduced its all-day breakfast initiative. Apparently, Americans can’t get enough Egg McMuffins. Now MCD is doubling down and expanding its breakfast menu to include all of its McMuffin, McGriddle and biscuit sandwiches (Can we get an amen for all-day sausage biscuit sandwiches?), which should increase sales.

MCD is also driving more traffic to its stores by jumping on the Pokemon bandwagon early. Nintendo shares have been soaring as Pokemon Go has captured the imagination and smartphones of a surprisingly large number of players around the world, and many of these players are showing up at McDonald’s restaurants to battle.

MCD broke above key resistance at ~$124.50 on July 19, and we anticipate it is going to continue climbing up toward a range between $130 and $132 in the run up to its quarterly earnings announcement on July 26, before the market opens.

‘Buy to open’ the MCD August 127 Calls (MCD160819C00127000) for a maximum price of $2.15.

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