Everyone gets emotional – it’s completely understandable. Emotions can be good sometimes. But the key is to control them.

How often have you heard someone say, “I’m waiting to invest until we see a correction”? Given the multi-year bull run we’ve been on, I’m willing to bet you’ve heard it a lot. But when we finally saw a correction in late 2015, what did everyone do? Sold and headed for the hills. They let their panic overtake what they knew deep in their gut was actually a great buying opportunity. As a result, so many individual investors have missed out on the incredible ride higher that the market has taken since.

It comes down to patience, tuning out the external noise and focusing on the facts rather than the hype that the financial media is constantly spewing. And don’t forget, we always have risk management strategies in place to protect us on the downside.

I know it’s easier said than done. But I’m here to help you make smart, unbiased investing decisions when the market gets tough. Together, we can avoid letting our emotions take the driver’s seat.