5 ‘New Frugal’ Black Friday Stocks

Recession-weary consumers have embraced quality over quantity

Nov 23, 2011, 7:49 am EDT | By Michael Shulman, InvestorPlace Contributor

Coach

The company rolled the dice and, just as the Great Recession rolled over the U.S., Coach (NYSE:COH) rolled out a new, less expensive product line that still was expensive. It worked — growth has been terrific and the company has been particularly successful in Asia, with double-digit growth from that part of the world.

The holiday season always has been kind to COH, and Coach’s sales and earnings will continue to beat expectations. Wall Street likes growth and is willing to pay for it.