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A Reality Check for the Solar Panel Industry

2012 is going to be far more mediocre than early results indicate

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When it’s all said and done, the truth usually is somewhere in the middle of the extreme opinions. It’s fun to dream of rebound riches for the solar group this year, and it’s fun to bash these stocks into oblivion. Far more often than not, though, actual outcomes end up being quite boring.

Translation: 2012 is most likely to end up being mediocre and uneventful for solar panel makers, now that some pricing stability is being injected.

And the Winner Is …

Based on the (boring) assumptions that (1) it’s possible to make money in the solar business, and (2) that some of these companies are better managed than others, it’s worth hunting down the best of the best.

Trina Solar (NYSE:TSL) is one of them. Yes, the company swung to a loss last quarter, but that wasn’t an operational problem. It wasn’t even really a cost problem. It was mostly a revenue problem, which is alarming on the surface, but with global demand and polysilicon prices expected to improve this year, Trina Solar truly might be a case of “the worst is over.”

Yingli Green Energy is another one of them. Yes, YGE’s balance sheet is a bit of a mess — it has a ton of debt. On the flip side, it also has a ton of cash.

Like Trina, Yingli hit a snag last quarter when the top line fell but the cost of revenue went up. That’s a kink that’s being worked out now, though (somewhat deliberately, and somewhat by chance). And once the panel/polysilicon/demand equilibrium is found again, Yingli Green Energy will regain its economy of scale and get back in the black.

The Final Word

As noted above, by the time the debate gets heated, the bulk of the reason for the debate is in the past. I think that’s what’s going on with solar now — the current discussions are discussions we should have had a year ago. Now that all the cats are out of the bag and all the factors are being priced in, I suspect it’s going to be quite uninteresting, but at least mildly bullish.

There’s one more takeaway for investors, though: Current solar power investors need to really decide if they’re investors, or just traders. Being either is fine, but the dynamics being batted around right now are long-term (multi-year) ideas.

More to the point, using these long-term ideas — like more attrition, higher panel prices and reborn demand — will take at least a year to really start showing up on corporate bottom lines. If you’re willing to wait it out for that long, the recent bottom is a major entry opportunity. If you’re just a short-term trader disguised as a long-term investor, though, then the next few months are probably going to be sheer torture (with occasional bouts of bullishness) as the industry continues to stumble through a rebound.

You gotta decide which camp you’re in.

As of this writing, James Brumley did not hold a position in any of the aforementioned securities.

Article printed from InvestorPlace Media,

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