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6 Companies Building the Car of the Future

A look at who's behind the tech in the cabin and under the hood

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Pandora PWhen you enter the car of the future, you’ll want to be entertained. Most of us listen to the radio to fulfill our entertainment needs while commuting, and that market is right where Internet radio service Pandora (NYSE:P) wants to be.

In a recent interview with Fast Company, Pandora co-founder Tim Westergren said he considers only one mobile device the “Holy Grail” of his industry, and that’s the automobile. “Half of all radio listening happens in the car,” Westergren told Fast Company, and he added, “It’s a place we need to be.” No matter how the car of the future is powered, or how it navigates the road, you’re going to want to listen to something — and Pandora plans to stream that something straight to your dashboard.

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