Bring on the Beverages
The consultant report also noted that beverage sales are a bright spot for fast-food restaurants, as snack-time beverage-only sales have been on the rise.
The “three big gorillas,” as the report calls them — McDonald’s (NYSE:MCD), Starbucks (NASDAQ:SBUX) and Dunkin Donuts (NASDAQ:DNKN) — could easily feed off of this thirst. Starbucks in particular has been working to expand its beverage selection with the addition of teas and juice bars.
McDonald’s, which has had a rough 2012, could get back on track with some appealing beverage offerings; the mango pineapple smoothie and other specialty beverages helped fuel its killer 2011 run. If consumers are indeed thirsty for more of the same and McDonald’s concocts some new offerings, the Golden Arches could turn around this year’s slide.