Starbucks Corporation (SBUX) has officially launched its new Starbucks Reward program today.
The new Starbucks Rewards program was launched alongside an updated version of the company’s mobile app for Apple Inc.’s (AAPL) iOS devices and Alphabet Inc’s (GOOG,GOOGL) Google Android. The new app lets customers redeem rewards through the Mobile Order & Pay platform, which couldn’t be done in the last version.
Starbucks Rewards has changed in this new version when compared to the old one. It now rewards customers based on how much they spend at the company, rather than how many drinks they buy.
Here’s how fans of the coffee chain are reacting to the new Starbucks Rewards system on Twitter Inc (TWTR).
- “Hey @Starbucks – just celebrated you changing your rewards program by having a mocha inside my hotel instead of walking to your store”
- “I already hate the new @starbucks rewards. No no no.”
- “The new @Starbucks #StarbucksRewards program is great! It’s going to help save me money since I won’t be going as frequently.”
- “Celebrated the launch of the new Starbucks rewards program by uninstalling the app and removing my card from my wallet.”
- “PISSED!!!! All my rewards disappeared with this new rewards program #StarbucksRewards @starbucksgold I have nothing now! NOTHING!”
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