Yesterday’s announcement of the Facebook video app for TV also included several new features for the company’s core mobile users. Videos in the News Feed will now play with sound by default and the videos will be able to stay playing in picture-in-picture windows as users scroll through their News Feed.
In December, FB was reportedly taking to TV studios about the possibility of licensing content, including traditional scripted shows, live sports events and game shows. If the company ends up releasing licensed content from media companies (or even its own original content), a Facebook video app for TV means it can appeal to consumers who want to watch it as actual TV programming. And that introduces additional revenue opportunities — without having to split the cash with content uploaders.
When Can We Expect the Facebook Video App for TV?
FB is being a little vague about when it will actually release the app. The announcement says it will “roll out soon to app stores for Apple TV, Amazon Fire TV and Samsung Smart TV, with more platforms to come.” So stay tuned. But with its lofty video ambitions, it’s a safe bet you’ll be watching Facebook video on your TV sooner rather than later.
As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.