Hulu Considers Adding Pricier ‘No Ads’ Option

Hulu, a joint-operation video streaming service owned by Comcast (CMCSA), Disney (DIS) and Twenty-First Century (FOX,FOXA), may be getting a new price level.

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According to The Wall Street Journal, Hulu is considering a new price option that would completely remove ads from the service. The new option may reportedly launch this Fall and could cost anywhere from $12 to $14 a month.

Despite talk of a new ad-free option, sources told WSJ that Hulu is still interested in in its $7.99-a-month option that includes ads. An ad-free option could potentially allow the streaming service to compete with Amazon (AMZN) Prime Video and Netflix (NFLX), neither of which have ads.

In comparison to Hulu’s reported ad-free option, Amazon Prime Video cost $99 a year and includes other benefits for members. Netflix costs $8.99 a month for new members, but several older customers are still getting the $7.99 a month price.

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