In case you’ve lived under a rock for the last six months, you’ve missed the hype around the new James Bond movie, “Spectre.”
Overall, the Bond films have grossed more than $6 billion so far, so it’s a pity that we can’t invest in his brand.
But, if you follow some of James Bond’s luxury tastes by at least investing in the film’s decadent brand names, you could be sipping a shaken-not-stirred martini in Jamaica.
Though many of the companies that have partnered with “Spectre” are doing well, just don’t take a cue from the villain in “Casino Royale” with your investing…
Le Chiffre, the film’s villain’s strategy to make millions, was to short stock in companies, and then execute terrorist attacks on those firms, destroying their market values.
Instead, take a “Diamonds are Forever” approach and buy some stocks that will hold their value for years to come, or that at least have a chance at growing their market share.
No Bond film would be complete without fine alcohol, fine cars, and of course beautifully dressed (and, ahem, undressed) women…
Here’s how well Bond’s stocks would be doing today, based on the brands he name-checks in the new film.